As part of my work for Gatorade Global and adidas, I often created multilingual content for original commercial campaigns, artist packages, film directors, and press kits.
Sometimes I even transcreated broadcast and digital content for the Latin American and US Hispanic markets, like in the spot below.
In this film, the Spanish-language version of our US spot, Messi earnestly urges the viewer: "Don't go down. Life will reward you if you just stay up."
CD/Writer: Mark Peters (English)
ACD/Writer: Carmen Love (Spanish)