I’m not one to brag but we did "Carpool Karaoke” way before it was cool…
In this companion piece to our launch TV spot, we partnered with Lyft and YouTube Creator/Highway-Singalong-er TJ Smith to pull off a stunt for the new NISSAN Sentra.
We had TJ pose as a Lyft driver and do what he’s best known for: break out into spontaneous highway sing-alongs. His unsuspecting passengers had no idea what was happening and hilarity ensued.
We documented everything on video and rolled it out as an online film. This film was launched concurrently with a TV spot that also featured TJ doing what he does best.
CDs: Tito Melega + Karl Dunn
ACD: Carmen Love
AD: Bernice Chao