The #MeToo hashtag went viral in 2017 but the movement’s broader mission—especially the needs of survivors—had been misrepresented.
We partnered with Tarana Burke to create this series of animated films, illustrating the path from pain to purpose and helping survivors reclaim their voices.
Based on interviews with survivors, each film opened with a soundwave that represented their voices, and then transformed into narrative elements. But most crucial to these films is their intersectionality. Each person highlighted in the series was chosen to deepen nuance in the discussion of sexual violence.
The films opened at Sundance, were featured on HBO and have gained over 389,220,433 impressions and $2.9M in earned media.
Direction: Psyop, Hornet, Elastic, We Are Royale
ECD: Jorge Calleja
CD: Carmen Love
CW: Chelsea Curry
Gold ANDY Award 2019
AICP Craft Award 2019
Bronze OneShow Pencil 2019
Campaign Inclusive and Creative Award 2019
Cannes Lions shortlist 2019
D&AD Awards shortlist 2019